BOB SCHIEFFER: Mister Cain, I-- I just have to ask you. What is the point of that, having a man smoke a cigarette in a television commercial for you?
HERMAN CAIN: One of the themes within this campaign is let Herman be Herman. Mark Block is a smoker, and we say let Mark be Mark. That's all we're trying to say because we believe let people be people. He doesn't deny that he's a smoker. This isn't trying to--
BOB SCHIEFFER: Are you a smoker?
HERMAN CAIN: No, I'm not a smoker. But I don't have a problem if that's his choice. So let Herman be Herman. Let Mark be Mark. Let people be people. This wasn't intended to send any subliminal signal whatsoever.
BOB SCHIEFFER: But it does. It sends a signal that it's cool to smoke.
HERMAN CAIN: No, it does not. Mark Block smokes. That's all that ad says. We weren't trying to say it's cool to smoke. You have a lot of people in this country that smoke but what I respect about Mark as a smoker, who is my chief of staff, he never smokes around me or smokes around anyone else. He goes outside.
BOB SCHIEFFER: But he smokes on television.
HERMAN CAIN: Well, he smokes on television. But that was no other subliminal message.
BOB SCHIEFFER: Was it meant to be funny?
HERMAN CAIN: It was meant to be informative, if they listen to the message where he said, "America has never seen a candidate like Herman Cain." That was the main point of it. And the-- the bit on the end, we didn't know whether it was going to be funny to some people or whether they were going to ignore it--
BOB SCHIEFFER (overlapping): Well--
HERMAN CAIN: --or whatever the c [...]
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Monday, 31 October 2011
On "Face the Nation," Bob Schieffer chastised Herman Cain about the "smoking man" ad.
Bob Schieffer could not restrain himself within the role of journalist today. It was pretty ridiculous:
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